Bulk Reef Suppy eCommerce Site

This saltwater and freshwater aquarium store website was a project where I redesigned and developed the user interface from the ground up, ensuring a visually appealing and highly functional experience for customers. Given the site’s extensive product catalog, navigation was a key focus—I carefully structured the menu and filtering options to ensure users could easily find the products they needed without feeling overwhelmed.

To optimize the user experience and drive conversions, the site underwent continuous A/B testing, allowing for data-driven improvements based on user behavior. Additionally, the homepage layout was fine-tuned through user testing with real participants, leveraging focus group software to gather insights and refine the design. By combining strategic UI design, rigorous testing, and iterative improvements, I helped create a seamless and engaging e-commerce experience tailored to aquarium enthusiasts.

Role

Web Developer

Visual Designer

Client

Aperture Pet and Life

Year

2020 to 2025