HelloReef eCommerce Site

I built this eCommerce site to support the launch of a new product line designed to introduce people to the saltwater aquarium hobby. The project aimed to create an engaging, beginner-friendly experience that would both inform and excite potential customers about the two aquarium kits available for purchase.

In addition to developing the site, I contributed to the visual direction by designing select assets and collaborating with the broader creative team to ensure a cohesive look and feel. A key feature of the site is the set of custom product pages, which include interactive fish animations. These elements were implemented to spark curiosity and encourage exploration, helping users connect with the underwater world in a fun and accessible way.

The final result is an immersive shopping experience that blends storytelling, education, and interactivity to lower the entry barrier for newcomers and inspire confidence in getting started with saltwater aquariums.

Role

Web Developer

Visual Designer

Client

Aperture Pet and Life

Year

2023 to 2025