Private Label AVR Logo

Private Label AVR, a company working at the intersection of augmented and virtual reality, was looking to move beyond their original startup-era logo in favor of something more refined and future-facing. They wanted a visual identity that would better reflect their growth, evolving tech capabilities, and the cutting-edge nature of the AR/VR industry.

This concept was chosen for its sleek, modern appeal and its ability to speak to both innovation and immersion. The design subtly nods to the duality of their work—bridging real and virtual environments—while maintaining a clean, versatile form that feels equally at home on a headset interface or a pitch deck.

The new identity helps position Private Label AVR as a forward-thinking, professional player in the immersive tech space, with a brand presence that matches the sophistication of their technology.

Role

Art Director

Designer

Client

Red Sky

Year

2018